Treasure Box Toy Store started in 1997 in their first location on the Fergusonstraat in Aruba, catering mainly to local customers, with a limited collection of high-quality wooden toys.
After a year a bigger and better location was found in the Certified Megamall on the L.G. Smith Boulevard, where the collection of toys gradually grew and a line of high-quality, but affordable kids-furniture was added. Over the past years many schools, other institutions and private homes have been enjoying the various playgrounds being installed by the professional team of Treasure Box Toy Store.

By November 2004, Treasure Box opened a new store in a more visible and even bigger location in the same shopping mall, opposite the Bushiri Hotel, now also catering to lots of satisfied tourists, frequently visiting the store.

As of August 2007, Treasure Box has been located in their new, even larger location, next to Dana’s Furniture Store, Opposite Ling & Sons Supermarket, with ample parking in the front.